Services

As a trusted partner throughout the development process, CB New Homes offers comprehensive support—from in-depth pre-development consulting to marketing strategy, program management, sales, and leasing. With a keen focus on economic, consumer, and design trends, we deliver a level of business intelligence that empowers your project to thrive in a competitive market.

Our team provides expert guidance and execution at every stage, leveraging deep market insights, data-driven marketing strategies, and a highly experienced leasing and sales team to drive success.

Our experienced team will provide you with the detailed research, analysis, and consulting to drive decisions that optimize profitability. 
  • Feasibility studies
  • Market and competitive analysis
  • Target market identification
  • Unique selling proposition development
  • Architectural and floorplan reviews
  • Unit mix and floorplan optimization
  • Amenity programming
  • Finish recommendations
  • Pricing recommendations

WE DRIVE TRAFFIC.

We bring extensive experience in marketing for-sale and rental properties across all product types, leading a team of digital, traditional, and public relations professionals. Our customized marketing plans align with your revenue goals and construction schedule, providing a strategic roadmap, budget, and timeline. With constant quantitative measurement of performance, we refine strategies to maximize impact and results.
  • Brand Development

  • Collateral & Website Design


  • Photography & Videography Direction

  • Signage Program Development & Coordination
  • Digital and Social Media Marketing Strategy
  • Events Strategy
  • Broker Outreach
  • Public Relations Strategy


  • Tenant Retention Strategy
  • Model Merchandising Coordination
  • Sales/Leasing Office Design and Display Coordination

WE CLOSE THE SALES.

We tailor each sales or leasing program to highlight the unique strengths of your property. Our award-winning, highly trained agents expertly communicate its value and competitive advantages, driving maximum pricing and sales velocity.
  • Sales/leasing staffing and management
  • Intensive product and sales training
  • Release strategy/Inventory management for price optimization
  • Contract/lease negotiations and administration
  • For-sale financing coordination
  • For-lease resident screening 
  • Detailed traffic reporting 
  • Coordination with construction and/or property management for closing/move-in logistics
  • Broker outreach
  • Affordable unit sales/leasing and coordination with affordable housing administrative agents